ebook9781439898406d4325

$240.00

Author(s): Art Weinstein
Publisher: CRC Press
ISBN: 9781439861288
Edition: 3rd Edition This is stored title: Superior Customer Value Strategies for Winning and Retaining Customers 3rd Edition

Description

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ÔøΩ this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo

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