ebook9781137395573d4325

$49.99

Author(s): M. Pinkhasov; R. Nair
Publisher: Palgrave Macmillan
ISBN: 9781137395566
Edition: This is stored title: Real Luxury How Luxury Brands Can Create Value for the Long Term

Description

Real Luxury ¬†examines what a ‘luxury brand’ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the industry.

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