ebook9780135203736d4325

Description

For undergraduate and graduate courses in strategic management. ¬† A practical, skills-oriented approach to strategic management In today‚Äôs economy, gaining and sustaining a competitive advantage is harder than ever.¬†Strategic Management¬†captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability — one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the¬†17th Edition¬†helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.