ebook9789390480135d4325

Description

Cruise tourism has a rather short history and there are two main development phases that gave strong pushes to its expansion: the Cook period and the jet aircraft period. Thomas Cook was the master of excursions and also saw the possibilities of sea cruising. Though him cruising has its first phases of expansion. The role of subsidiary activity to ordinary sea traffic was the main feature of cruising from the days of Cook onwards. Even when a definite breakthrough occurred with the jet flights of the 1950s, the ocean liners still used cruising as a complementary business. It was only when ocean line traffic became hopelessly obsolete in the 1970s that cruising started to become an independent industry. Today, cruising has even become an alternative to land based tourist business activities and hotel chains in particular have observed the possibilities inherent in the cruise business. The interdisciplinary scope of the book makes it an ideal text for a wide range of disciplines of this subject. CONTENTS: Sea Cruise Market in a Global Perspective; Important Actors with Cruise Tourism; Trends in the Cruise Tourism Market; The Value of Regional Cooperation in Cruise Tourism; Strategic Plan for Cruise Tourism; World Cruise Tourism Scenario.