Description

Familiarizes students with global marketing and the global business environment

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

For courses in global marketing.

Pearson eText is an easy-to-use digital textbook that instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you — even when you’re offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like.

NOTE: You are purchasing an access card only. Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check with your instructor to confirm the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.