Description
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.
ebook9781260796452d4325
$98.75
Author(s): George E Belch, Michael Belch
Publisher: McGraw-Hill Higher Education
ISBN: 9781260259315
Edition: 12th Edition This is stored title: Advertising and Promotion: An Integrated Marketing Communications Perspective 12th Edition
Reviews
There are no reviews yet.