ebook9781780646091d4325

Description

The cruise ship industry is growing rapidly, but there is a substantial gap in the related literature.  By covering the economic, social and environmental impacts of cruising, this book combines the latest knowledge and research to provide a comprehensive account of the subject. It includes practical case studies throughout and reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. Written by global contributors and edited by a major name in the field, this book is a valuable ‘one-stop-shop’ for researchers, students and industry professionals interested in tourism and business development.