ebook9783034342339d4325

$75.95

Author(s): Ravina Ripoll, Rafael / Tobar Pesantez, Luis Bayardo / Galiano Coronil, Araceli / Marchena Dom&#x00E
Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
ISBN: 9783034339742
Edition: 1st Edition This is stored title: Happiness Management and Social Marketing: A wave of sustainability and creativity 1st Edition

Description

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

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