ebook9780132716017d4325

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‚ÄúThis book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories.‚Äù Ron Pierantozzi, Ph.D., CEO of PPT Research and Former Director, Business Development, Air Products & Chemicals, Inc. ¬† A Breakthrough Approach to Investing in Business Innovation ¬† Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering. ¬† Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You‚Äôll learn how to escape from the ‚Äúgo/no-go vise‚Äù and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. You‚Äôll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. ¬† The authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities. ¬† Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities–and make business uncertainty work for you, not against you. ¬† Why companies avoid their best opportunities for innovation Getting past risk-averse analysis that snuffs out experimentation and innovation ¬† Systematically engineering your opportunities Capturing the upside, slicing out the downside ¬† Beyond rigid ‚Äúgo/no-go‚Äù decisions How flexible, staged innovation creates more opportunities for delivering value ¬† Constructing an engineered growth portfolio of innovation investments Optimizing your mix of core-enhancing investments and high potential ‚Äúlong shots‚Äù ¬†