ebook9780230233591d4325

$54.99

Author(s): M. Wynn-Williams
Publisher: Palgrave Macmillan
ISBN: 9780230579248
Edition: This is stored title: Surfing the Global Tide Automotive Giants and How to Survive Them

Description

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

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