ebook9780230361546d4325

$69.99

Author(s): J. Hoffmann
Publisher: Palgrave Macmillan
ISBN: 9780230354548
Edition: This is stored title: Luxury Strategy in Action

Description

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

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