ebook9780230391253d4325

$139.00

Author(s): D. Padua
Publisher: Palgrave Macmillan
ISBN: 9780230391246
Edition: This is stored title: Trust, Social Relations and Engagement Understanding Customer Behaviour on the Web

Description

Explains how all institutions have to turn their relationship with stakeholders into a ‘social’ one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative ‘Value for Engagement Model’.

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