ebook9780230579477d4325

$54.99

Author(s): J. Teboul
Publisher: Palgrave Macmillan
ISBN: 9781349282494
Edition: This is stored title: Service is Front Stage Positioning Services for Value Advantage

Description

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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