ebook9780230594890d4325

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Author(s): Florian Siems
Publisher: Palgrave Macmillan
ISBN: 9780230207226
Edition: This is stored title: Pricing Perspectives Marketing and Management Implications of New Theories and Applications

Description

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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