Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
ebook9781136406898d4325
$66.99
Author(s): Arjun Chaudhuri
Publisher: Routledge
ISBN: 9780750679763
Edition: 1st Edition This is stored title: Emotion and Reason in Consumer Behavior 1st Edition
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