Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China’s greatest brands are poised for global dominance.
ebook9781137276353d4325
$54.99
Author(s): W. Zhiyan; J. Borgerson; J. Schroeder
Publisher: Palgrave Macmillan
ISBN: 9781137276346
Edition: This is stored title: From Chinese Brand Culture to Global Brands Insights from aesthetics, fashion and history
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