Description
Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
ebook9781137276629d4325
$49.99
Author(s): Nirmalya Kumar; Jan-Benedict E.M Steenkamp
Publisher: Palgrave Macmillan
ISBN: 9781349446742
Edition: This is stored title: Brand Breakout How Emerging Market Brands Will Go Global
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