ebook9781137281920d4325

$99.00

Author(s): . Rajagopal
Publisher: Palgrave Macmillan
ISBN: 9781137281913
Edition: This is stored title: Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets

Description

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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