ebook9781137285935d4325

$54.99

Author(s): S. Saviolo; A. Marazza
Publisher: Palgrave Macmillan
ISBN: 9781137285928
Edition: This is stored title: Lifestyle Brands A Guide to Aspirational Marketing

Description

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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