ebook9781137511867d4325

$54.99

Author(s): T. Calkins
Publisher: Palgrave Macmillan
ISBN: 9780230340343
Edition: This is stored title: Defending Your Brand How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more.

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