ebook9781137594914d4325

Description

This book analyses new¬†software tools and social media data¬†that can be used to explore the attitudes of people in urban places. It reports on the findings of several research projects that have have¬†experimented with using¬†microblogging data in conjunction with diverse quantitative and qualitative methods, including¬†content analysis and advanced multivariate statistics. Applied researchers, planners and policy makers have only recently begun to explore the potential of¬†Big Data to help understand social attitudes and to potentially inform local policy and development¬†decisions. This book provides an original analysis into how Twitter can be used to describe the urban experience and people’s perception of place, as well as offering¬†significant¬†implications for public policy. It will be of great interest to researchers in human geography, social media, cultural studies and public policy.