ebook9781137602985d4325

$69.99

Author(s): Gergely Sznolnoki; Liz Thach; Dani Kolb
Publisher: Palgrave Macmillan
ISBN: 9781137602978
Edition: This is stored title: Successful Social Media and Ecommerce Strategies in the Wine Industry

Description

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

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