ebook9781260395563d4325

Description

Managing supply chains has become one of the most complex processes that organizations have to implement and manage. In the 16 chapters of Supply Chain Management logistics marketing and operations management concepts principles and strategies will be used to explain and illustrate supply chain management in a global context.Supply Chain Management approaches the topic from a managerial perspective with basic concepts and principles added in when necessary to increase comprehension and understanding. In each chapter basic supply chain concepts are operationalized in a format that is useful for management decision making. Examples of organizational application of these concepts will be cross-disciplinary.