ebook9781265269883d4325

Description

M: Marketing 8e emphasizes that marketing adds value-and essential theme woven throughout the print and digital elements. It’s an exciting time to study marketing! Marketing continues to change and evolve, featuring new innovative products and services, as well as employing new methods and channels by which we understand and reach customers. M: Marketing 8e reflects this evolution with substantive revisions, new sections, and new models throughout.