ebook9781266080623d4325

Description

Business Communication supports the high standard of business communication that is relevant to today‚Äôs modernized workplace. While staying true to its tradition the 13th edition vastly streamlines and updates the chapter content and organization making the text more elegant and usable. The text‚Äôs foundation is its rhetorical approach underscoring in each chapter the importance of analyzing each communication situation in terms of audience purpose and context. This approach empowers students to shape their messages effectively‚Äîno matter the channel. Besides numerous chapter-ending exercises McGraw Hill’s Connect provides exercises that further reinforce the concepts.