ebook9781292404547d4325

Description

DIGITAL UPDATE available forSpring 2021 classes   Forcourses in entrepreneurship.   Learn about the entrepreneurial processthrough real-world examples Entrepreneurship: Successfully Launching New Ventures  explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal business profiles of inspiring young entrepreneurs, the text engagesstudents through relevant examples they can easily relate to. The 6thEdition examines entrepreneurship through an easy, four-step processthat clearly outlines both the excitement and difficulty of launching a newcompany. Careful to identify failures as well as successes, the text is a guideto starting a new business.