ebook9781409458920d4325

$49.95

Author(s): Molenaar, Cor, Prof Dr
Publisher: Routledge
ISBN: 9781409417644
Edition: This is stored title: Shopping 3.0: Shopping, the Internet or Both?

Description

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed.

Cor Molenaar’s Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing

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