ebook9781409486800d4325

$74.95

Author(s): Taneja, Nawal K, Professor
Publisher: Routledge
ISBN: 9781409435020
Edition: This is stored title: The Passenger Has Gone Digital and Mobile: Accessing and Connecting Through Information and Technology

Description

Nawal K. Taneja explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline’s strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.

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