ebook9781472435583d4325

$89.95

Author(s): Rembiszewski, Jimmi, Mr
Publisher: Routledge
ISBN: 9781472435569
Edition: This is stored title: From Great to Gone: Why FMCG Companies are Losing the Race for Customers

Description

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what

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