Description
This second edition of Welcome to GoodCo updates the author’s critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both the planet and of local communities. In exploring the increasingly politically relevant issue of ‘responsible capitalism’ – and its variations – he asks what it means, where it came from, why politicians are so timid around the issue and what exactly are the obstacles this crusade will have to face.
He argues that business doing good has to be supported by a business case, as that is what makes it sustainable, but that huge benefits can be reaped. As 60 of the world’s top 100 economies are corporates, not countries, businesses that are not helping to create solutions become part of the problem.
Added topics in the 2015 edition include: the growth of social value in the commissioning of services and what business can learn from this
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