ebook9781474238991d4325

Description

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics – Rules of Digital Storytelling – Rethinking Gamification – Strategic Digital Marketing – The Role of Citizen Journalists – The Social Media Looking Glass – World of Influencer Marketing – Visual Consumption Economy – Global Perspective of Social Media