ebook9781501335136d4325

Description

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition – Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations – New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management – New perforated worksheets include documents and templates to plan a fashion show – 25% new photographs – Discussions of diversity in the fashion industry and current trends – More coverage and examples from menswear and global fashion capitals