ebook9781800378896d4325

$65.00

Author(s): Carmelo Cennamo
Publisher: Edward Elgar Publishing
ISBN: 9781800378896
Edition: 1st Edition This is stored title: Research Handbook on Digital Strategy 1st Edition

Description

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context.

This title contains one or more Open Access chapters.

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