ebook9781839106132d4325

$40.00

Author(s): Jon
Publisher: Edward Elgar Publishing
ISBN: 9781839106125
Edition: 1st Edition This is stored title: The Artisan Brand 1st Edition

Description

Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.

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