ebook9781931777766d4325

Description

Internet use for business-to-business e-commerce is expected to grow at spectacular rates. Many experts feel that perceived lack of trust in e-commerce transactions on the Internet has contributed to the slow adoption of e-commerce in the recent past. This book provides an avenue for managers and researchers to explore, examine and describe interorganizational trust relationships in e-commerce participation. With the identification of trust behaviors in business relationships, Inter-Organizational Trust for Business to Business E-Commerce will increase the awareness of e-commerce participants, who can then examine their own and their trading partners’ trust behaviors