ebook9781957725215d4325

Description

This retailing text relies on an integrative approach to help the
reader see the big picture regarding the retailing process. Through the integrated retail management (IRM) flowchart provided at the onset of each chapter, the reader will be able to see where each of the various concepts fit in to the overall
retail management process. In other words, instead of teaching students chapter material, this text reinforces the teaching of “subject” areas. This approach allows
students to utilize critical thinking instead of chapter memorization. As one of the book’s reviewers commented, “. . . the organization of the textbook is logical and student-friendly in approach, which enhances the user’s learning and the emphasis on the role and importance of strategy in retailing.”