ebook9781988940472d4325

Description

The Online Marketing Fundamentals teacher manual and student textbook is more than just a textbook: Mujo Learning Systems delivers complete digital marketing curriculum for an instructor led course online or in class. All courses include minute by minute lesson plans, online Teacher Training Platform with 100’s of instructional videos, PowerPoint slides, midterm and final exams, projects, testing environment, analytics dashboard and even a FREE word press hosted environment for our Website Design Strategy textbook. Mujo works closely with a digital marketing agency to ensure students have learned to work with the latest tools used by digital marketing professionals today. Online Marketing Fundamentals introduces students to both the best practices and to the common foundation of digital marketing and branding. The textbook also includes an introduction to the main tools that digital marketers are using in the field today which include SEO, PPC, email marketing, and much more. Topics covered in this online marketing textbook include; branding, unique selling propositions, visual aspects of selling, what is an audience, reach, successful digital marketing campaigns, CRM ( customer relationship management ), keywords, SEO ( Search Engine Optimization ), S.M.A.R.T digital marketing goals, search engines, ethics of social media and digital marketing, privacy laws, marketing budgets, seasonal marketing opportunities, PPC (pay per click), how to succeed in the e-marketing field and many more. DISCOVER ALL OUR Content: Online Marketing Fundamentals, Social Media Marketing, Foundations of Marketing, Website Design Strategy, and Writing Online Content. Excellent content for entrepreneurship, business, technology, and marketing programs. For a complimentary teacher manual and to test drive our online teacher training platform with supplemental materials, visit mujo.com or email admin@mujo.com.