ebook9783319194820d4325

Description

This book¬†combines scientific research and¬†professional insights¬†on¬†brand and marketing strategy development¬†in major emerging growth markets. It presents¬†a detailed outline of the Brazil, Russia, India and China (BRIC) markets¬†to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as ‘one world strategies’.¬†The author¬†reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation‚Äôs global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies¬†particularly useful. This book is also a¬†must-read for people dealing with branding and marketing in a ‚Äòglocalized‚Äô world.