Description
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.
ebook9783322978134d4325
$49.99
Author(s): Marcel Paulssen
Publisher: Deutscher Universitätsverlag
ISBN: 9783824472222
Edition: This is stored title: Individual Goal Hierarchies as Antecedents of Market Structures
Reviews
There are no reviews yet.