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ebook9783658404291d4325

$169.00

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Publisher: Springer Gabler
ISBN: 9783658404284
Edition: This is stored title: Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative

Category: Vitalsource Higher Price

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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.