ebook9789354122545d4325

Description

One of the largest challenges that customer relationship management systems face is poor usability. With a difficult interface for a user to navigate, implementation can be fragmented or not entirely complete. The importance of usability in a system has developed over time. Customers are likely not as patient to work through malfunctions or gaps in user safety, and there is an expectation that the usability of systems should be somewhat intuitive: “it helps make the machine an extension of the way I think — not how it wants to me think.” An intuitive design can prove most effective in developing the content and layout of a customer relationship management system. This approach will provide a solid foundation this subject on which the student will continue to build during the remainder of his or her professional life and most certainly during the remainder of his or her professional education.