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Description

Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions found in Pride/Ferrell’s popular FOUNDATIONS OF MARKETING, 7E. You’ll find meaningful coverage of current marketing strategies and concepts, including social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. This edition introduces emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare readers for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate current issues, while the book’s proven learning features help you develop the decision-making and marketing skills you need for professional success.