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Description

The world‚Äôs best-selling global business strategy text, Peng’s GLOBAL STRATEGY, 4E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of “global strategy,” emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the “strategy tripod” perspective, as three leading views ‚Äì the traditional industry-based and resource-based views as well as the emerging institution-based view ‚Äì form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.