ebook9798214348438d4325

$99.49

Author(s): O. C. Ferrell; Michael Hartline
Publisher: Cengage Learning
ISBN: 9781305631564
Edition: 7th Edition This is stored title: Marketing Strategy Text and Cases 7th Edition

Description

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.

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