Description
Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With cutting-edge cases, engaging images, and profiles of today‚Äôs most compelling marketers, MKTG shows students how the Principles of Marketing are applied at the world‚Äôs top companies every day.
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