vbid/9781137375698

$69.99

Author(s): J. Bernstein
Publisher: Palgrave Macmillan
ISBN: 9781137282934
Edition: 2nd Edition

Category:

Description

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.Typham this is the title: Standing Room Only Marketing Insights for Engaging Performing Arts Audiences 2nd Edition

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