vbid/9781284174748

Description

Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors� own unique model�called the strategy/action match�from which you will learn how to determine exactly which tactics to employ in a variety of settings.Typham this is the title: Health Care Market Strategy From Planning to Action 5th Edition