vbid/9781567936001

Description

Through cases, examples, and assignments, this book comprehensively explores the planning, management, and implementation of mission-driven healthcare strategy. The author�a university professor, consultant, and former hospital CEO�taps into his global experience to present practical concepts and their real-life applications, highlighting the importance of both competitive and collaborative strategies to an organization�s success in the healthcare marketplace.

The book is divided into six major components: definition of the core concepts of strategy, including market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and strategic alliances; discussion of the relationship between strategy and an organization�s key stakeholders, values, mission, and vision; presentation of common tools and methods used to evaluate the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysis; explanation of how strategic, marketing, and business plans should be developed and executed to achieve an organization�s mission and vision; examination of strategic change management, strategic leadership, and the impact of organizational structure on strategy; description of follow-up methods and tools for monitoring and evaluating strategic results, including goal setting, Gantt charts, balanced scorecards, and budgets.Typham this is the title: Strategic Healthcare Management: Planning and Execution 1st Edition