vbid/978-1-7359839-2-9

$140.00

Author(s): Jill Avery, Robert Kozinets, Banwari Mittal, Priya Raghubir, Arch Woodside
Publisher: Open Mentis
ISBN: 9781735983905
Edition: 5th Edition

Category:

Description

The Book presents comprehensive treatment of topics in Consumer Behavior, but written in LESS Textbookish prose style. Typham this is the title: CONSUMER PSYCHOLOGY/CONSUMER BEHAVIOR–How Humans Think, Feel, and Act in the Marketplace. 5th Edition

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