vbid/9783030440268

Description

This book employs a Critical Discourse Studies (CDS) framework to examine cycling mobility, marking a new turn in ecolinguistic discourse analysis. The author focuses specifically on environment-related arguments concerning the promotion of higher levels of cycling, mainly as a means of transport, and investigates the �US vs. �THEM� narratives present in many discourses about road users. Analysing newspaper articles, institutional documents and spoken interviews, the author searches for a positive new discourse that would inspire and encourage cycling as a habitual means of transport, rather than simply exposing ecologically destructive discourse. The book will be of interest to scholars of discourse and ecolinguistics, as well as contributing�to the lively�debate about how to increase cycling in fields such as sustainability, sociology, transport planning and management. � � � ��Typham this is the title: Discourses of Cycling, Road Users and Sustainability An Ecolinguistic Investigation